Hooked by Nir Eyal | Behavioral Design Book, Product Development Strategy, Tech & Startup Bestseller

Genre: Business, Psychology, Product Design

Description:
Hooked by Nir Eyal is an essential guide for entrepreneurs, designers, and marketers who want to build products that users can’t put down. Based on behavioral psychology and real-world examples from companies like Facebook, Twitter, and Instagram, Eyal introduces the Hook Model a four-step process involving trigger, action, variable reward, and investment that explains how products form habits and drive user engagement. The book provides actionable insights for creating compelling products while also addressing ethical concerns around user manipulation. Through case studies and step-by-step breakdowns, Hooked teaches readers how to foster long-term customer loyalty by integrating user behavior into product development. Whether you’re launching a tech startup or refining a mobile app, this book is a blueprint for sustainable growth and influence in a crowded market. Practical, sharp, and thought-provoking, Hooked reveals the science behind the apps we can’t stop using and how to ethically replicate that success.